Western Union International Bank GmbH is using 58 BrightSign XD solid-state digital signage players in its 40 German and Austrian branches, according to a recent case study from BrightSign. The players in this new installation are used to display exchange rates, as well as schedule advertising content to display on the screens at pre-determined intervals. At the time of installation, this was the first European deployment of BrightSign's new flagship XD1230 player to be announced publicly, the company said.
"The primary objective of the BrightSign-based digital signage system was to replace manually updated exchange rate signage in our branches," Thomas Zraunig, project manager at Western Union, said in the case study. "Exchange rates change multiple times per day, and our objective was to provide screens that would show the correct rate instantly and automatically, as soon as the rate was changed in the point-of-sale system. Additional objectives were to improve the customer experience in our branches, provide our branches with a more modern and up-to-date appearance and to use the same screens to promote other services."